Wisconsin Regional Orthophotography Consortium (WROC)

 Purpose and Benefits

The Wisconsin Regional Orthophotography Consortium (WROC) is a multi-entity group.  The goal of the consortium is to build and sustain a multi-participant program to acquire digital orthoimagery and elevation data throughout Wisconsin. WROC is planning imagery projects for 2014 through 2016. The WROC approach brings a number of potential benefits to its members, including cost savings, specifications and standards support, data sharing between members and partners, and procurement support.

To facilitate a cooperative approach for orthoimagery data acquisition, WROC is working with the Wisconsin land information community to strengthen relationships between local, regional, state, and federal entities. The benefits of a consortium approach, however, should not come at the expense of meeting each member’s specific needs. To that end, WROC is designed to allow all participants to receive products and services tailored to their individual geospatial needs.

WROC went through a quality-based selection (QBS) process in December 2012 to select a mapping and imagery consultant. The final outcome was the selection of the Ayres Associates/Aero-Metric team for the WROC program.  The Ayres Associates/Quantum team will work to completed a 2014-2016 spring leaf-off flight for aerial imagery acquisition using a digital mapping camera for counties in Wisconsin.

North Central Wisconsin Regional Planning Commission (NCWRPC) has taken the lead on coordination in the selection of The Ayres Associates/Quantum team to coordinate and facilitate the Wisconsin Regional Orthophotography Consortium (WROC) Digital Orthophotography/Elevation Data Program. Together with Bay-Lake Regional Planning Commission (BLRPC), East Central Wisconsin Regional Planning Commission (ECWRPC), and the West Central Wisconsin Regional Planning Commission (WCWRPC) we will coordinate the Qualification-Based Selection Process.